This project explores the cultural nostalgia surrounding Tiger Balm — especially in Vietnam — and reimagines the iconic “Hoat Lac Cao” brand through illustration. I developed a contemporary visual language around the familiar white tiger, balancing heritage with a playful, slightly mischievous sensibility.
In collaboration with Vietnamese travel journalist Nga Hoang of Collective Memory (Hanoi), the concept evolved into a series of art prints. The collection pays tribute to a remedy shared across generations — part comfort object, part cultural symbol — celebrating everyday Vietnamese life with warmth, humour and moments of recognition.
A4 prints (framed or unframed) are available exclusively through Collective Memory.