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cella_marcy
  • art
  • Illustration
  • design
  • Mural
  • About
  • timeline

Grub Club

A proactive concept developed while working at Made by Radio.

The idea: a cooking and organic veggie-growing show hosted by Matty Matheson and a group of kids — where everyone’s welcome, messes are magic, and food is fun.

Envisioned as a high-energy, funny and heartfelt YouTube series, the shorts follow Matty and the “Grubs” in the veggie patch and kitchen, harvesting ingredients and turning them into simple dishes. Educational but loud and lovable — inspired by the spirit of Matty’s shows, reimagined as an animated format for kids.

GIF animation by Thabo Mosia
August 2025

The Tiger Balm Art Print Series

This project explores the cultural nostalgia surrounding Tiger Balm — especially in Vietnam — and reimagines the iconic “Hoat Lac Cao” brand through illustration. I developed a contemporary visual language around the familiar white tiger, balancing heritage with a playful, slightly mischievous sensibility.

In collaboration with Vietnamese travel journalist Nga Hoang of Collective Memory (Hanoi), the concept evolved into a series of art prints. The collection pays tribute to a remedy shared across generations — part comfort object, part cultural symbol — celebrating everyday Vietnamese life with warmth, humour and moments of recognition.

A4 prints (framed or unframed) are available exclusively through Collective Memory.

Local Pal

A self-initiated beer branding concept created at Made by Radio for Pal Goods — a space for creatives to explore work beyond animation. The project combines three of my favourite disciplines: illustration, branding and typography.

Acting as both designer and client, I developed a concept centred on community, craft and a relaxed sense of place — imagining a locally made beer that feels personal, playful and environmentally conscious.

The identity celebrates Cape Town through Western Cape flora and fauna, featuring the Rock Kestrel and Protea. The overall look leans handmade and breezy, evoking the feeling of a refreshing drink after a day outdoors.

3D modelling (kestrel, protea and cans): Adam Black
Creative Direction: Byron Meiring & Arno Visser

October 2023

Mt Wave

Mt Wave is a one-man sound design and music studio run by Matthew Dickinson — your go-to for distinctive audio and seriously good tunes.

While at Made by Radio, I had the pleasure of rebranding Mt Wave. The identity incorporates decorative sketches by my colleague Eduan Naude, with creative direction from Arno Visser and Byron Meiring.

You can view the 3D version modelled and animated by Adam Black, as well as the 2D animated versions also created by Adam, via the links.

Click here to see the amazing 3D version and here and here to view the 2D animated ones.

March 2023

Monocle Patron Explainer

Monocle is a global affairs and lifestyle media brand spanning magazine, radio, retail and digital.

While at Made by Radio, we were commissioned to create an editorial-style explainer animation inviting viewers to join their “smart, sharp little club.”

I worked on the project as Senior Illustrator alongside Eduan Naude and Schalk Pienaar, with animation by Lebogang Sekwelenkwe, Thabo Mosia, Simon Kotze and William Pule, and creative direction from Arno Visser, Willie Blignaut and Byron Meiring. Produced by Liezel Thebus.

Shown here are the style frames I created — the full director’s cut animation can be viewed via the link over here.

December 2023

Trisha

Trisha Delisha is part of a larger proactive series Illustrators and Animators are taking part in at Made by Radio.

Trisha is my contribution. She is a badass-muscle-machine with a whole lotta sass, ass and pizzazz!

July 2023

Pharma Cupid

Character development for a Cupid featured in a short animation I illustrated for a pharmaceutical brand’s (Injectafer) Valentine’s Day campaign. At Made by Radio we produced four playful, humorous shorts, each in a different visual style. The running gag: every Cupid was too weak to fire his arrow properly — sending it wildly off course and striking entirely the wrong targets.

View the animation short here

January 2023

Loyalty Program Cat

Reworked pitch work. The client wanted a cat mascot for their Loyalty Program. I ended up liking the one little cat character so much that I drew him some more.

CD: Arno Visser, Byron Meiring

Pal Pottery

Illustrated character gifs added to photos of flower shaped ceramics made by Hannah Massey of Han Ceramics for Pal Goods.

August 2023

Laccadive Addiction Tees

The Laccadive Addiction is a apparel brand based on a lifestyle by the Laccadive Sea. Designed for the saltiest of sea creatures.

After spending some time in Sri Lanka and at The Doctor’s House, I got this great opportunity to create this range of shirt designs for the brand with the helpful eye and vision of the founder Michael Morehead.

Available online from here or at the surf store at The Doctor’s House in Madiha, Sri Lanka.

Dec 2022

Bunny Characters

Reworked Pitch work done at Made by Radio originally for a Cheese brand’s Easter Campaign.

June 2023

Out of Office MbR

A fun out of office social post and Spotify playlist cover made for Made by Radio

Click here to view the groovy animation done by Willie Blignaut and Simon Kotze

December 2022

Mahe Brand Packaging

Some fun illustrations & designs I did for Mahe Swimwear'scurrent brand packaging.

Mahe Swimwear is a small batch pop-up store operating from Da Nang, Vietnam. With a tagline that reads 'For lovers of salt & skin', they pride themselves in helping YOU find the perfect swimwear that is guaranteed to make you feel like the glowing goddess you are.

January 2021

Ferral Art Print

I originally created the Gator Lady art print for the team at Feral Life as part of their Feral Art Wall competition — an initiative aimed at spotlighting South Africa’s growing illustration scene. Hosted on Instagram, the competition featured a monthly giveaway where one winner received an artist’s print.

Following the campaign, a limited run of Gator Lady prints was made available for purchase through the Feral Life online store.

January 2021

The Hangout Tote

People of Hoi An was created for a tote bag series launched by The Hangout — a tattoo and piercing studio in Hoi An, Vietnam.

All proceeds from the bags were donated to Hearing & Beyond, an NGO supporting Deaf and hard-of-hearing children in Hội An.

August 2020

Rice Paddies

Anyone who has spent time in rural Vietnam quickly notices how deeply rice cultivation shapes daily life — farmers of all ages working the paddies from early morning into evening, sometimes long after sunset.

This art print celebrates the people behind that landscape. The cranes in the foreground symbolise good fortune and longevity — a wish offered to the farmers who form the backbone of the country.

Art prints available at Collective Memory, Hanoi
December 2020

Tinh Ban

In Vietnam, there is no doubt that people are starting to become more aware of the fact that dogs can be a source of great companionship and emotional support, especially as the middle class in Vietnam is expanding.

In this art print I've tried to depict the playful, quirky and whimsical aspects of life in Vietnam (particularly Hoi an) with a dog. Displayed on the top left of the art print, a banner acts as a holding device for the word “tình bạn”, meaning friendship.

Half of the profit from each art print will be donated to PAWS for Compassion, a non-profit organisation dedicated to raising animal awareness by providing information and an educational program for Vietnamese children and improving the welfare of our animal companions through rehabilitation.

Printed on 250 GSM white textured Canson paper. Each print is stamped and numbered and available at Vesta Bookstore in Hoi An and Ho Chi Minh City, Vietnam. ⁣

The Hangout

Commissioned by The Hangout Hoi An — a tattoo, piercing and barber shop — for their Mid-Autumn Full Moon Festival postcard series.

Working with owners and tattoo artists Luan Nguyen and Hoang Nguyen, we each illustrated characters from Vietnamese Mid-Autumn folktales. I designed the vintage-inspired poster borders for the set and illustrated the Lion Dance character (Múa Lân).

My postcard features the lion surrounded by festival flags, tattoo-style smoke and a starry night sky — referencing its symbolism of luck, health, prosperity, power and wisdom in Vietnamese culture.

The postcards were used as promotional material in the lead-up to and during the 2019 Mid-Autumn Festival at The Hangout.

Hanoi, Christmas & Bakkies the Boston

In December 2018 I took part in a Christmas market and created a collection of festive products inspired by Hanoi and everyday Vietnamese life — all printed locally.

The range included Vietnam Transport wrapping paper (A1), Christmas cards and Hanoi postcards, packs of cheeky bauble tags, and a children’s book set titled Hanoi, Christmas and Bakkies the Boston. The set features an A5 storybook and an A4 activity and colouring book, following a curious Boston Terrier who watches his home transform for Christmas and becomes convinced every present under the tree is meant for him.

Our own puppy, Bakkies, had joined us just a month before the project began, becoming the natural inspiration behind the story. The aim was to create something playful that would keep children entertained over the holidays and could also be used by teachers in the classroom.

December 2018

Grub Club

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The Tiger Balm Art Print Series

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Local Pal

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Mt Wave

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Monocle Patron Explainer

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Trisha

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Pharma Cupid

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Loyalty Program Cat

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Pal Pottery

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Laccadive Addiction Tees

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Bunny Characters

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Out of Office MbR

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Mahe Brand Packaging

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Ferral Art Print

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The Hangout Tote

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Rice Paddies

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Tinh Ban

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The Hangout

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Hanoi, Christmas & Bakkies the Boston

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