A self-initiated beer branding concept created at Made by Radio for Pal Goods — a space for creatives to explore work beyond animation. The project combines three of my favourite disciplines: illustration, branding and typography.
Acting as both designer and client, I developed a concept centred on community, craft and a relaxed sense of place — imagining a locally made beer that feels personal, playful and environmentally conscious.
The identity celebrates Cape Town through Western Cape flora and fauna, featuring the Rock Kestrel and Protea. The overall look leans handmade and breezy, evoking the feeling of a refreshing drink after a day outdoors.
3D modelling (kestrel, protea and cans): Adam Black
Creative Direction: Byron Meiring & Arno Visser
October 2023