Tim Hortons ran a campaign asking Canadians to submit unique donut flavour ideas. They got an overwhelming number of creative submissions but they finally narrowed it down to 3 finalists. Next, The Battle of the Donuts ensued where the public could vote for their favourite donut.
I was lucky enough to create the title lettering in English and French of these prize fighting finalists while at Made by Radio.
To view the Directors Cut click here. To view the Hortons campaigns click here and here.