Tim Hortons launched a campaign inviting Canadians to submit original donut flavour ideas. After receiving an overwhelming number of creative entries, three finalists were selected and put head-to-head in the Battle of the Donuts, where the public voted for their favourite.
While at Made by Radio, I created the title lettering — in both English and French — for these prize-fighting finalists.
To view the Directors Cut click here. To view the Hortons campaigns click here and here.
October 2025