This is a proactive project concept I created while working at Made by Radio. A cooking and organic veggie farming show hosted by Matty Matheson and kids. Where everyone’s welcome, messes are magic, and food is fun!
The concept is based on a high-energy, funny, heartfelt, inclusive Youtube series consisting of short videos with Matty and the Grubs in the veggie patch and kitchen - harvesting and making simple and easy dishes. The idea is to make it educational but loud and lovable - just like Matty’s shows but animated and for kids!
August 2025