A proactive concept developed while working at Made by Radio.
The idea: a cooking and organic veggie-growing show hosted by Matty Matheson and a group of kids — where everyone’s welcome, messes are magic, and food is fun.
Envisioned as a high-energy, funny and heartfelt YouTube series, the shorts follow Matty and the “Grubs” in the veggie patch and kitchen, harvesting ingredients and turning them into simple dishes. Educational but loud and lovable — inspired by the spirit of Matty’s shows, reimagined as an animated format for kids.
GIF animation by Thabo Mosia
August 2025