Pharma Cupid

The development of a Cupid character forming part of a short animation I illustrated for a Pharma Company’s (Injectafer) Valentines Day campaign. This was such a fun project to have come in at Made by Radio as we got to do 4 short humorous and fun animations in a variety of styles. The idea was that each Cupid would be too weak to fire his arrow and would hit the wrong targets.

CD: Byron Meiring, Arno Visser, Willie Blignaut and Art Direction by Gregory Darrol

January 2023